Black Label

Refined design and a relentless pursuit of the true essence. "Fortitude and Vigor" that allows you to surpass your own limits.

In 2025, DAIWA’s proud high-end bass rod series, "BLACK LABEL," finally enters its fourth generation. While maintaining the traditional brand color of black, the series undergoes a major transformation with sharp, slender blanks that have shifted from gloss to matte, EVA grips that tighten the look with a cool impression, and a chic total design that captures the current era. Even at a glance, the overhaul of BLACK LABEL is evident. Many will likely feel that the BLX has changed significantly. However, it is not just the exterior that has changed. Later, you will realize the true essence hidden within.

Looking back, the first generation debuted in 2009 under the jet-black blanks that remain the symbol of BLX to this day. The only thing necessary for fishing is the truth of practical performance. Focusing its lifeblood greedily on the essence alone, "Fortitude and Vigor"—the so-called "unbranded" rod—was the origin of BLACK LABEL.

Five years later, in 2014, a masterpiece known as BLACK LABEL "+" (Plus) appeared as the equivalent of the second generation. Clad in DAIWA’s cutting-edge rod technologies of the time, such as X45 and 3DX, it was sublimated into a model that rivaled the flagship series; it remains fresh in our memories as the foundation for recent DAIWA bass rod development.

Most recently, in 2019, the third generation debuted under the nickname "BLX" to mark the brand's 10th anniversary. It was broadly categorized into two series: SG (high-elasticity carbon for sensitivity and maneuverability) and LG (low-to-medium elasticity carbon for tenacity and castability). It is widely known that this clear distinction shaped models specialized for specific fishing styles.

Now, in 2025, the fourth-generation BLX makes its long-awaited debut. What kind of next-level "crystal" has been formed by the vast experience of rod production spanning 15 years since the first generation? What kind of innovation lies hidden within?