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July New Arrivals: Upcoming Rods & Reels

July New Arrivals: Upcoming Rods & Reels

July brings a lineup focused on versatility, eging performance, and long-distance casting. This month's releases include new rods from Shimano and Tenryu, alongside a selection of Shimano reels designed for everything from freestyle fishing to light game and squid fishing. Below is a preview of what's coming next.


🌟 Featured Rods


Shimano 25 Lesath

Lesath brings elegance to freestyle fishing. Its mid-response blank offers crisp control and smooth snap-back. The balance is instantly noticeable. Each model includes a 150mm extension grip, allowing seamless switching between casting and jigging. No reel change needed—just tighten the end cap and enjoy two styles with one rod.
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Shimano 26 Sephia Xtune
The new Sephia XTUNE inherits the LIMITED's design, evolving into a slim, light, and responsive blank via Spiral X Core. It offers a sharp cast and powerful jerk. The newly shaped sliced cork grip enhances palm fit for delicate control, while X Guide and Carbon Monocoque Grip ensure top field performance.
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Tenryu 26 Power Master Sand Walker
This versatile rod covers surf areas nationwide, targeting flatfish, seabass, migratory fish, and cherry salmon. With a wider lure capacity than seabass rods and a lighter power than shore jigging rods, it performs exceptionally at the water's edge on sandy, boulder, and rocky shores.
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🌟 Featured Reels


Shimano Scorpion DC MD

Introducing the long-awaited DC MD to the Scorpion series—the core of the freestyle genre, built with the toughness and long-cast performance required to face off against large fish. Equipped with the latest I-DC5 and Magnumlite Spool IV, casting performance has been dramatically enhanced.
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Shimano 26 Sephia BB
The NEW Sephia BB refines the functions required for eging. Equipped with advanced features like Infinity Drive, Infinity Xross, and Anti-Twist Fin, it delivers superior rotational performance, durability, and trouble-free use. It allows you to control jigs at will, sense delicate bites, and land your catch safely.
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Shimano 26 Calcutta Conquest DC
The Calcutta Conquest DC, long-renowned for its smooth retrieval and reliable casting performance, has evolved even further. In addition to the MicroModule Gear—where small, precision-cut teeth and a sophisticated body housing create a silky rotation—the '26 model now features Infinity Drive and Silent Drive.
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Shimano 26 Soare BB
The Shimano 26 Soare BB is built for light saltwater fishing, combining smooth, lightweight rotation with excellent sensitivity. Infinity Drive delivers effortless reeling, while Infinity Xross enhances gear durability. A High Response Drag protects thin lines during sudden runs, and the Anti-Twist Fin helps reduce line trouble. Designed for precision and control, it makes handling lightweight lures easier and more effective.
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July's upcoming releases showcase Shimano's latest developments across multiple fishing styles, from eging and light game to freestyle and surf fishing. With refined rod designs and updated reel technologies, this lineup offers a look at the gear arriving for the height of the summer season.

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